Marks & Spencer gets a big thumbs-up this week after becoming the first UK retailer to include a disabled child in a television ad.
Seb White (pictured bottom right) is a four-year-old with Down’s Syndrome.
He first came to the attention of the retail giant in August, when his mother Caroline posted a picture of him on the company’s Facebook page, highlighting the lack of disabled children in modeling campaigns.
He was initially invited to take part in a photoshoot for the latest catalogue, but marketing execs were so impressed they invited him back for the TV ad too.
Good job Seb, and good work M&S for recognising that people from all backgrounds should be included.