Normally at the start of a new year we look forward to things to come and think of what lies ahead.
But internet giant Microsoft has decided to take a step back in time in it’s new video to market Internet Explorer 10.
Although IE has remained the most popular web browser since its launch 1995, its market share has been chipped away at by the like of Firefox, Safari and Chrome – some web data even suggests Chrome overtook IE as the number 1 browser in mid-2012.
So the new video, Child of the ‘90s, chases after the now grown-up generation Y and attempts to reconnect with them through nostalgic images. The ad features some of the most iconic toys, games and fashions of the 90s. Indeed, half the fun of the ad is to test your own pop culture knowledge as the various images pop up.
My favourite line is when images of trolls appear, and the narrator says “But at least a troll was still a friend”.
The add does not tell us anything about the new IE10, and is yet another campaign in which Microsoft embraces IE’s not-so-proud past. While the ads it produces are pretty cool and grab the audiences’ attention, Microsoft may want to start producing ads telling us why IE is better than the competition.