Japanese car giant Honda has launched a rather interesting marketing initiative designed to build brand awareness rather than focus on any one specific product.
The campaign encourages people to take to social media using the #MyJourney hashtag and describe an epic journey they have undertaken while driving a Honda vehicle.
The digital hub created by the car firm will build up over time and contain maps and other information of trips taken across the globe.
The whole idea began back in April when a customer approached Honda to tell them about his experiences after diving his vehicle for the past eight years. He was keen to end the journey where the car was first made, back in Japan.
Simon Nicholson, Honda’s European social media manager said: “It’s a soft marketing approach because what we want to do is sell our brand, not a specific product. We want to explain what Honda is about. There’s as human pull, it does talk about our products and it’s the idea of chasing a dream – which is all in the Honda Philosophy.”
Check out people’s journeys here: http://www.myjourneys.com/map
And get sharing yours!
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