Cosmetics company Dove has launched a refreshing new campaign designed to look at the issue of image and self-esteem.
And the ad has already been a huge success – receiving more than 14 million hits on Youtube in the first week since it was launched.
The three-minute long ad features FBI forensic artist Gil Zamora making sketches of women’s faces. Chatting to the women one-by-one, Zamora asks them to describe their face and hair so he can make up the composite drawings.
At no point in the experiment does Zamora see the women as they are hidden behind a curtain.
Prior to the start of the experiment, the women had been asked to talk to another participant and the next stage of the ad sees Zamora quiz them about the facial features of the other person they had befriended.
When each woman is then shown the two sketches at the end – one based on the description they had given Zamora and the other based on what a total stranger had described – the results are astounding.
Dove, which carried out a survey showing just 4% of women around the world think they are beautiful, said “woman are their own worst critics.”
The campaign also has a Twitter presence, and users can take part in the discussion by using the hashtag #WeAreBeautiful.
Meanwhile, since the launch the Dove campaign, a hilarious new parody has been made to show how men’s self-esteem would be skewed too if they were put through the same experiement.
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