Apparently cats destroying bags of Temptations Treats for Cats is a phenomenon the world over and this hasn’t gone unnoticed. In response, the Temptations team took this primordial desire to rip apart snack bags in search of the goodies that lie within and turned it into their latest campaign. What better way to display just how irresistible these meat and fish flavored morsels are than to showcase how cats will spare no expense to reach them.
To do so, they brought in a team of furry felines and caught the action on film. The results are some entertaining images where, unlike most advertisements, the product is shown in devastating conditions.
Here’s the making-of video to prove that only sharp claws and teeth gave the tattered look to the bags.
And for those who are feline friendly, feel free to catch your cat in action and share it using #packattack.
Post by Jessica Zimmerman