UNICEF Sweden released a new video to bring awareness to an issue often taken for granted in the developed world; clean water. A familiar tune ushers the viewer along but the entire experience is riddled with peculiarities that make a seemingly recognizable setting eerily foreign. Instead of the strangely sunny foothills in the Alps with Julie Andrews singing about the sound of music, the scene is inverted. The backdrop is of murky overcast rolling hills and the star of the show is none other than the Grimm Reaper. Rather than sing “My Favorite Things” he sings a parody listing a number of waterborne diseases that he loves.
Using cherished childhood memories but adding a twist is an effective way to secure viewer attention. No one likes seeing a favorite feel good moment turned into an unnerving and disconcerting scene to convey this unsettling message.
At the end of the video an ominous silence ensues as «Waterborne diseases kill 1,000 children every day” comes into view, followed by a clear call to action: Help UNICEF purify water.
Post by Jessica Zimmerman