One of the key factors in ensuring success with a marketing campaign is to target the audience in the right way. And Samsung seems to have created a storm with its latest ad, Evolutionary Husband, with many claiming it is sexist. The campaign, designed to market the new Evolution kit for TVs, features a loutish, lazy slob of a husband…
video marketing
Car giant Audi has used the hype surrounding the release of the new Star Trek film by releasing an ad featuring ‘old’ Spock, Leonard Nimoy, against the new Spock, Zachary Quinto. In the ad, Nimoy, who played the pointy-eared Vulcan for two decades in the original series, teaches Quinto how to play chess before the young pretender ups the stakes…
Cosmetics company Dove has launched a refreshing new campaign designed to look at the issue of image and self-esteem. And the ad has already been a huge success – receiving more than 14 million hits on Youtube in the first week since it was launched. The three-minute long ad features FBI forensic artist Gil Zamora making sketches of women’s faces….
For most businesses, part of creating a successful brand identity and marketing strategy is highlighting what sets you apart from your competitors. But for sports clubs, and football in particular, the job is much simpler. The beautiful game breeds loyalty and unswerving devotion. And this new campaign by Adidas is urging Chelsea fans to per-order the new home kit –…
A couple of weeks ago beer-maker Heineken released a new ad based around a stressful job interview in which candidates were put in a number of difficult situations. Now, rival company Carlsberg has jumped on the ‘stress test’ based ad format and released its latest online campaign where fans of the beer brand are challenged to put friends to the…
Mobile company Three has launched a new campaign involving a dancing pony as part of a rebranding exercise. Rival firm T-Mobile has a history of making remarkable ads, but this latest one from Three will be sure to compete with them – having had more than four million views in the first week since it was launched. The ad itself…
With a 12 point gap at the top of the Premier League (at the time of writing) it looks like Manchester United have wrapped up the title already. So City manager Roberto Mancini will have to look elsewhere to get one over old foe Sir Alex Ferguson this year. And in a new ad promoting the launch of the special…
To say the Oscar Pistorius case has come at a bad time for advertisers is a bit of an understatement. The Blade Runner, who is fighting a murder charge over the death of his girlfriend Reeva Steenkamp, has a number of sponsors and was the face of many marketing campaigns. Two of those advertisers were put in a particularly awkward…
Normally at the start of a new year we look forward to things to come and think of what lies ahead. But internet giant Microsoft has decided to take a step back in time in it’s new video to market Internet Explorer 10. Although IE has remained the most popular web browser since its launch 1995, its market share has…
Me ha encantado la acción realizada por Tippex hace unas semanas, había recibido el vídeo por email de un compañero de trabajo (gracias Jon!!) y había leído algún titular sobre ello, pero no me había parado a mirarlo en detalle. Pues bien, hoy lo he hecho. Creo que en España hay poca gente nacida antes de los 80 que no…