Travel company Expedia has launched a new multi-platform ad campaign encouraging people to find out for themselves how travel to interesting and new places can impact on their lives.
And the campaign does so in a hilarious way, with two ads featuring underdog characters suddenly becoming the centre of attention thanks to ‘travelling themselves interesting’.
The first ad features office worker Philip being snubbed by his boss in favour of Craig, who has recently travelled to Bulgaria where he found out that a nod means ‘no’ and a head shake means ‘yes’. In the second, Rupert and Tatiana have been upstaged by David and Laura, who have just found out on a recent trip to the Himalayas that sticking out your tongue is a way of saying ‘hello’.
Expedia, who teamed up with Ogilvy to create the ads, will be running the campaign throughout June and July as people make plans to travel to far flung destinations this summer.
Gerry Human, chief creative officer for Ogilvy & Mather, said: “I think it’s brave and smart of Expedia to avoid clichéd travel advertising in favour of a campaign that’s more about what you get out of travel than where you go.
“Not only that, the world might even be a better place if everyone was a bit more interesting.”
As well as the TV ads, the campaign will run on social media, and can be followed on Twitter using the hashtag #TYI. Later on in the campaign, Expedia plans on using real life stories and social experiments, so you better make sure you have interesting travel plans this year!
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