A few months back, I wrote about how Domino’s Pizza brought ordering pizza to the 21st century with emojis and Twitter (http://blog-de-marketing-
Domino’s has launched another campaign in line with their emoji pizza ordering initiative to bridge the gap between the emoji literate and illiterate. This playful campaign includes an entertaining video and a landing page with four calls to action: watch the video, download the emoji flash cards, test your knowledge and put it to the use by ordering Domino’s with the pizza emoji. It’s a fantastic tongue-and-cheek campaign that keeps the Domino’s emoji pizza ordering option in the spotlight.
So how well do you speak emoji? Give it a go by visiting emojiliteracy.com.
Post by Jessica Zimmerman